Article 50, unpacked.

What Article 50 of the EU AI Act actually requires, who it applies to, and why the 2 August 2026 deadline matters.

Marketing materials frequently cite €35M / 7% for Article 50 violations. That is incorrect — here is the actual penalty structure.

Most European SMEs are simultaneously GPAI System Providers and Deployers. Here is how to map your obligations.

The Draft Code of Practice (v2, March 2026) makes deployer deepfake obligations prescriptive, not principle-based.

The Code of Practice mandates a multi-layer approach. No single technique — not C2PA, not watermarking, not fingerprinting — suffices alone.

On 12 March 2026, the Romanian Government designated ANCOM as market surveillance authority for the EU AI Act.

How the voluntary Code of Practice on Transparency of AI-Generated Content became the de-facto compliance standard.